C-Stores Network & TruckStops.TV Overview

The C-Stores Network was founded by consumer product industry veterans from companies such as Coca-Cola, Nestlé, Conagra, and Pepsi, bringing decades of experience in retail, distribution, and brand building. The network’s mission is to help introduce start-up and emerging brands from across the United States and Canada to the convenience retail channel—including C-stores, truck stops, and service plazas—which remains one of the most dynamic and accessible entry points for new consumer products.

Recognizing the cultural and marketing power of the modern trucking community, the team also created TruckStops.TV—a new media platform showcasing multiple trucking personalities in one connected network. With the rapid rise of trucker influencers on YouTube, TikTok, and Instagram, TruckStops.TV amplifies authentic voices from the road while providing a hub for entertainment, lifestyle, and industry insight.

Beyond storytelling, TruckStops.TV supports truck stop marketing and promotion through a full spectrum of traditional and digital services, including local radio campaigns, billboard placement, highway signage, digital in-store screens, television, and social media activations. Together, the C-Stores Network and TruckStops.TV are redefining how products, content, and culture connect within America’s highway retail landscape.